Building Trust in Finance

Unleash the power of trust in finance

Show your customers that you are a trusted company in the finance industry and increase sales with help from one of the world’s leading review platforms.

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Ready to dive in?

The changing landscape of Finance

Check out this short webinar and learn why trust is more important than ever:

Did you know?

Consumers trust finance companies less than they did 3 years ago

Today, consumers are 50% more likely to say that their level of trust in financial services providers has decreased over the last 3 years. The success for financial services providers is no longer guaranteed by being a familiar name.

Nowadays, a better customer experience and personalisation of services is key. Word of mouth is now accompanied by its digital equivalent - ratings and reviews. These are far more influential in consumer decisions than traditional and digital advertising channels, and are second only in building trust to a brand’s own website.

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Did you know?

65% of FinTech businesses focus on understanding what customers need

Read the report to learn:

  • Tech-driven companies' new approach to how legacy financial services are handled
  • How focusing on the customer builds a virtuous circle based on ratings and reviews, which are considered as ‘critical’ by 82% of start-ups and scale-ups
  • How a great customer experience rates above innovation, brand awareness and price when it comes to winning new customers, and how to do that
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"Getting genuine customer feedback is invaluable... it allows us to showcase the positive experience our customers have had and helps us to establish trust in our brand which is central to being able to build an audience. Understanding exactly what our customers think means that we’re able to develop and refine as we grow."

Mart Abramov, Co-founder and CEO


"The past year was eye-opening for many consumers in terms of their personal finances — and it would've been easy for unethical lenders to cash in on their vulnerability during the pandemic. Instead, we made the decision early on to protect our customers from the worst of the impact. They were deeply appreciative and this shines through in our Trustpilot reviews, helping us attract new customers despite these trying times."

Rachel Morgan, Head of Marketing at Moneyboat


"Trustpilot helps companies cut through the noise and point potential customers and partners to verified customer reviews. It’s incredibly valuable to have a way to show people what the actual customer experience is really like."

Jim Shook, CMO

Just Mortgage Brokers

"Online reviews are massively important for everyone. We have higher quality leads. We get more business and more money coming in. Overall, it’s improved morale and made us better as a company."

Rana Miah, Director

See how we help brands build trust

atom bank case study
Atom BankAtom Bank

In this case study, we met with Atom Bank, the UK's first bank built exclusively for mobile, to better understand how finance companies should leverage the voice of the customer. Find out how they achieved their 5-star rating by leveraging reviews and engaging with their customers.

taxslayer trustpilot reviews

In this case study, we sat down with Melissa Best, Director of Digital Marketing at TaxSlayer, to better understand why, after positive early results, they opted to double down with Trustpilot content. Interested to know why they decided to showcase their Trustpilot reviews across the entire customer journey? Click here to read more.

Just Mortgage Brokers case study
Just Mortgage BrokersJust Mortgage Brokers

How did Just Mortgage Brokers increased conversions by 57%? By collecting Trustpilot reviews, they managed to build a trusted online reputation with an icredible 5-start TrustScore. If you want to find out how they did it, keep reading.

Grow your reputation where it matters

Every second somebody writes a review on Trustpilot.

Ready to grow trust in your brand?

Sign up for a personalized Trustpilot demo today.

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