Noukie's logo

noukie s case study video trustpilot.PNG

Noukie s key benefits.PNG

### Building trusted customer relationships with Trustpilot
 
Since using Trustpilot, Noukie’s have considerably improved the way they work: the team understands how important it is to see things from the customer’s point of view, and the brand has found that reviews are a great way to identify the needs and wants of their customers.

Amaury explains:
“Most of our customers are new mums or pregnant women, so it’s very important for them to get third-party validation when they shop with us. Reading reviews from other customers really reassures them throughout the buying journey, and also helps them to pick the right products.”

To build trust at key touchpoints of the journey, Noukie’s showcase their reviews and TrustScore in a number of different places. Reviews can be found on the retailer’s homepage, on product pages, as well as at checkout.


Noukie s reviews on product pages.PNG

Noukie’s also share their stellar TrustScore in their email signatures, and in digital marketing campaigns. In fact, since obtaining Google Seller Ratings thanks to Trustpilot reviews, they’ve seen their traffic grow considerably, and their conversion rates skyrocket too. 

Finally, Noukie’s like to share flyers with their TrustScore both in-store and inside customers’ parcels.

### Delivering great customer experiences

But that’s not all Noukie’s do. Their marketing team has recently started using reviews to improve product descriptions, product shots, and any product-related issues customers might have had in the past.

They’ve also recently renamed their customer service team to “Customer Happiness”, and work hard on making sure the team is constantly trying to learn from feedback. 

In fact, they’ve recently been focusing on delivering better customer experiences. About 9 months ago, Noukie’s had a great 4/5 TrustScore, and decided to start spending more time identifying key areas of development and working towards better customer service. Today, Noukie’s have reached an incredible 4.5/5 TrustScore from over 5,600 reviews.

“Overall, Trustpilot has been a great tool to help us develop the eCommerce side of the business. It’s also been amazing at helping us grow our community and improve customer retention, customer satisfaction, and communication,” explains Amaury. 

If you’re looking to learn from feedback and deliver better user experiences just like Noukie’s do, just request a free Trustpilot demo below.






How Noukie’s use Trustpilot to deliver better experiences

Looka logo

How social proof helps Looka shine as a new brand in a new industry

Trustpilot x Looka Case Study

If this sounds like a futuristic concept, it is. The industry just came about in the last decade, presenting an interesting challenge to players in the space.

Compared to real live graphic designers — who can easily build trusted relationships with their clients through ongoing face-to-face interactions — Looka saw an opportunity as a new player in the online logo-making industry to grow a strong brand reputation and gain fast traction. 

Read on to learn how Looka has made waves in a new industry (with a new brand identity) thanks to some help from social proof and online reviews.

Looka's business statistics from using Trustpilot

Looka's Key Benefits from Using Trustpilot

Looka results from using Trustpilot

## Why a trustworthy brand reputation matters to Looka

The team at Looka has a singular goal: to make great design accessible and delightful for everyone. 

Small business owners turn to their platform as a trusted design tool in the first crucial steps of their entrepreneurial journey. Rather than seeking out a designer, customers use Looka’s [logo maker](https://looka.com/logo-maker/) to take [creating a brand identity](https://looka.com/) into their own hands. 

And they need to trust that by using Looka’s service, they’ll get a beautiful design that represents their unique business. 

## Boosting recognition and awareness after rebranding

Looka is still a young pup of a company. Because it was only founded in November 2016 (with the name “[Logojoy](https://looka.com/rebrand/)”), and subsequently rebranded in May 2019, they thought it would be an uphill battle to gain the entrepreneurial community’s trust.

They realized that a typical entrepreneur would approach their company with a skeptical eye. They might subconsciously ask themselves all sorts of questions, including:

- Will Looka take my money and run? 
- Will they deliver all the logo files that were promised? 
- Will Looka’s customer success team be available for post-purchase support?



How Looka works

## Building trust in a new industry

To further complicate matters, Looka’s industry barely existed until this decade.

Back then, logo makers were unsophisticated, with the quality of designs falling around amateur at best. So it’s safe to say that the logo-making industry needs a publicist. It needs to inspire more trust.

By contrast, graphic designers have historically inspired plenty of trust. They were able to work closely with entrepreneurs (in person, over the phone, via email) and hold their customer’s hand throughout the process.

They could answer specific design-related questions and provide the logic for their proposals. The designer may have also held a fancy degree or had previous clients to use as references.

Unfortunately but understandably, Looka’s graphic design platform doesn’t offer any of this. So they needed their customer reviews on Trustpilot to give prospective customers reassurance that:

- They truly didn’t need any design skills to create their logo
- They could make changes to a design after buying a logo package
- They could really design a logo in under an hour
- They were getting a cost-effective solution to get a logo designed
- They'd be getting higher quality designs than the competition
- They'd have an unlimited number of logos to choose from



Looka Customer Review Highlight Reel

Looka has had to scale a mountain when it comes to building trust in a new industry with a brand new identity. But thankfully...

## Trustpilot verified reviews to the conversion rate rescue.

Funnily enough, Looka stumbled upon Trustpilot. They were researching [Google’s guidelines](https://support.google.com/google-ads/answer/2375474?hl=en) about the third-party companies it trusts when deciding whether to give a company [Google Seller Ratings](https://business.trustpilot.com/reviews/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions), and Trustpilot seemed to be the most credible of all the options available.

Because Looka had accumulated close to a million customer signups (and 50,000 purchasers) at the time, they knew they could use Trustpilot’s manual [review invitation](https://support.trustpilot.com/hc/en-us/articles/201765266-Manually-invite-your-customers-to-write-reviews) feature, allowing them to retroactively email past customers en masse to kickstart their success even before putting [automatic review invitations](https://support.trustpilot.com/hc/en-us/articles/213703667-Automatic-Feedback-Service-AFS-2-0-setup-guide) in place.

And that’s exactly what they did when they first joined Trustpilot, and they gathered an impressive 1,000+ verified reviews in just one month.

Looka Review Invitation Best Practices

The team at Looka made sure to employ best practices in their email invitations, which ensured that their conversion rate for review responses was as high as it could possibly be.

First, they kept the email super short and to the point. Second, they let them know it would only require two minutes of their time. Turns out response rates skyrocket when you manage expectations and respect busy schedules.

As a result of this influx of new verified reviews, any time a prospective customer would Google “Logojoy reviews” or “Looka reviews,” they’d see Looka’s Trustpilot listing pop up.

And since Looka’s average review has consistently been over 4.5 stars, prospective customers instantly saw that they can use the platform with confidence, increasing Looka’s signup-to-purchase conversion rate.

On top of these rapid improvements to their online reputation, Trustpilot also adds value to many distinct teams at Looka.

## The customer success team: Striving for perfection in all areas of the business

The customer success team at Looka uses Trustpilot [reviews and insights](https://business.trustpilot.com/reviews/learn-from-customers/turning-reviews-into-revenue-how-to-get-insights-from-your-feedback) as a way of gathering feedback on all areas of the business (positive or negative). They then action this feedback by making recommendations on how they could tweak the product features, marketing messaging, or customer interactions.

Their internal recommendations can be as minor as editing a couple of words on Looka’s website. One example would be changing “business cards” to “business card designs,” so that customers aren’t misled into thinking they’re getting physical cards mailed to them.

Or it could be as complex as developing a new product feature that allows someone to use a monogram symbol as the first letter of their company name in a logo design. In fact, many of Looka’s newest and most well-liked product features started out as a suggestion in a Trustpilot review.

Finally, taking the time to respond to reviews daily gives Looka’s customer success team a chance to follow up on issues that may have been missed in other chats or emails. Responding to all reviews (both 5 star and 1 star ones) brings the team closer to their customers by allowing them to [have an open dialogue](https://business.trustpilot.com/reviews/learn-from-customers/5-reasons-why-customer-experience-is-the-pulse-of-every-business) after purchase.

The customer success team doesn’t just see these responses as a form of engagement. They see it as a way to inspire trust in potential customers — and let them know they care about them every step of the way.

Looka uses Trustpilot reviews to improve their customer experience

Customer Success Example from Looka

## The marketing team: Social proof helps build a brand customers can feel confident buying from

The marketing team at Looka makes the most of the Trustpilot widget in every way possible. From Google Seller Ratings, [Review Snippet stars](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) in organic search, and [TrustBoxes](https://business.trustpilot.com/features/trustboxes) on landing pages, to quotes from the [Image Generator](https://support.trustpilot.com/hc/en-us/articles/115010415047-Style-review-content-with-images-and-share-it-on-social-media) on social media.

Simply put, Looka wants their prospects to know they’re in safe hands. Showing off the great experiences of their recent customers is a great way to do that.

It’s all about the social proof for the marketing team. [Social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) is the influence that the actions and attitudes of the people around us (either in real life or online) have on our behavior. The "proof" element is the idea that if other people have done it and it went well, it must be correct.

So if people are buying from Looka and rating them with five stars, then people who have never used a logo maker are more likely to do the same.

### Google Search Network: Seller Ratings lead to more sales for Looka

Every day, Looka spends thousands of dollars on Google Ads. Other industry players do the same, so the competition is fierce to say the least.

With Google Ads, the name of the game is to outcompete your competitors on CTR (click-through rate) and ROAS (return on ad spend). Getting [Google Seller Ratings](https://business.trustpilot.com/reviews/how-to-land-great-reviews-and-boost-your-google-seller-rating) had a big impact on both of these metrics for Looka.

Let’s start with CTR. You wouldn’t be shocked to hear that a prospect is more likely to click an ad if it includes 4.5 bright yellow stars (with the reassurance that this is the average rating of hundreds of reviewers). So it leads to a higher CTR.

With this higher CTR, Google assigns you a [higher quality score](https://www.wordstream.com/quality-score) (a grade out of 10 that rates the relevance of your ad to the search and searcher).

With a perfect quality score (10/10), you can achieve up to a 50% discount on ad inventory over an “average” competitor. And it doesn’t take a mathematician to figure out that a 50% reduction in your ad costs will lead to a higher return on ad spend.


Seller Ratings earned through Trustpilot lead to more sales for Looka

Looka Seller Ratings Example

### SEO: The sky's the limit with star ratings in organic search

For Looka, cultivating a presence on a third-party review site was a great move for [off-page SEO](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) and building up credibility in the eyes of almighty search engines.

As a newer brand, growing their presence on Trustpilot helped them show off their authority, relevance, and trustworthiness to Google, leading to a steady increase in their organic rankings, especially around key search terms for their business like "logo maker". 

When potential customers type "Looka" or "logo maker" into Google, they're likely to come across Looka's business profile page on Trustpilot at the top of organic search results, complete with trustworthy review snippet stars. On top of additional clicks through to their site from their Trustpilot profile, this kind of brand authority even moves the needle for their overall organic SEO strategy. 

### Landing pages: Tipping them over the edge at the moment of truth

There’s a concept in marketing called “[moments of truth](https://en.wikipedia.org/wiki/Moment_of_truth_(marketing)),” which was first coined by the CEO of Procter & Gamble, A.G. Laffley. These are the most important touch-points you have with your audience — ones where you can truly earn their loyalty and see an increase in engagement.

For Looka, one of those moments of truth [occurs on their landing pages](https://business.trustpilot.com/reviews/build-trusted-brand/5-ways-to-win-the-zero-moment-of-truth-with-reviews) when they ask people to start designing a logo by typing in their company name.

At this point, customers may have many objections. Will this take hours? Do I have to sign up for an account? How much will I have to pay? Do I need any design skills?

Looka tries to address as many objections as possible through clear and educational copy. But there’s one objection that no amount of copy can address: have other customers had a positive experience using Looka?

That’s why Looka turns to TrustBoxes to make their [landing pages more trustworthy](https://business.trustpilot.com/reviews/5-ways-to-instill-trust-on-your-landing-pages-to-increase-conversions). They’re beautifully designed, mobile-responsive, clickable, and strike the fine balance between attention-grabbing and subtle. Most importantly, they provide all the social proof we need during a crucial moment of truth.

As a result, Looka gets a higher visitor-to-signup conversion rate by having these present under each of their CTAs.


Looka boosts CTA conversions with social proof thanks to Trustboxes

## The operations team: Getting the top 1% talent to sign on the dotted line

When the operations team is trying to attract and retain top talent, they’re often asked about whether they’ve achieved product-market fit. Since many candidates won’t have heard about Looka before interviewing there, they want to know that we have a large and passionate customer base.

The best way to prove this out is to show off their Trustpilot reviews with the carousel widget. The carousel widget pulls in the 25 most recent 5-star reviews, with a timestamp, the customer name, the title, and details of the review. The timestamp, while subtle, lets candidates know that Looka is selling hundreds of logo packages every day.

While Looka can’t prove what impact the carousel widget has on the quality and quantity of applications, they’re willing to bet that having Trustpilot reviews on their careers page helps us attract more of the top 1% of talent in Toronto.



Reviews on Careers page

## The product team: Removing the most painful pain points

The product team looks at any one or two star reviews to make sure there are no recurring bugs or major pain points that multiple customers are experiencing.

As soon as they identify any such cases, they’ll log them in Asana as a bug and have a developer look to squash the bug ASAP.

The below example perfectly summarizes an example where there’s a bug that we wouldn’t have been able to catch and action without the help of (unfortunately but fortunately) [negative reviews](https://business.trustpilot.com/reviews/5-reasons-why-you-shouldnt-remove-negative-feedback) on Trustpilot.



Product team uses reviews to fix pain points

## Unlocking business development opportunities through customer feedback

Looka has also been able to prove to potential business development partners that they truly are best-in-class by comparing their Trustpilot rating with their competitors. 

Doing so has allowed them to develop an affiliate partnership with Wordpress.com, which has unlocked significant growth.



How reviews lead to business development and growth

## Looka powers their innovative business forward with customer reviews

As a company that’s just shy of its third anniversary, Looka faces the same challenges that other young companies face.

One of their primary challenges is product innovation — finding ways to stay ahead of the curve and be able to compete against their competitors in the design space.

As their product evolves, Looka’s main focus is maintaining customer happiness. The team at Looka understands that they wouldn’t be where they are today without them, so they’re constantly aiming to support and educate them as they change moving forward.

Ready to take a page out of Looka’s book and make customer reviews work for all aspects of your business? Create a Trustpilot free account on the link below.

EventyrSport logo

Eventyrsport x Trustpilot Video Case Study (DK)

Eventyrsports key benefits of using Trustpilot

Eventyrsport Key Benefits v2

### Creating a stellar customer experience for online shoppers

Believe it or not, Lars personally reads every single review left about Eventyrsport on Trustpilot. And why is that?

Because he believes that internalizing customer feedback is the only surefire way to futureproof a business and offer the best customer experience possible. After all, even the occasional bad review creates an opportunity for eCommerce greatness.

According to Lars and his team, negative reviews can be a huge help when it comes to spotting and correcting minor business issues before they become full fledged problems. And we couldn’t agree more.

In fact, this commitment to customer experience is alive and well across the whole organization at Eventyrsport. The team has a very high bar for customer experience, and they’re well aware that online shoppers care very much about the experiences of those who shopped before them.

That’s why Eventyrsport decided to use Trustpilot in their marketing materials to show off their excellent reputation at the very top of the buying journey. From their cross channel ads, newspapers and newsletters, to the prime real estate on their website — they put what customers are saying about their business front and center.

And because they’re aware that even customers shopping in their retail locations are likely to to do [online research](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) while in store, Eventyrsport has started featuring their customer feedback from Trustpilot reviews throughout their retail displays.

With their eight year commitment to customer experience and building trust with online audiences, we have no doubt that Eventyrsport is on the road to future proof success in eCommerce.



Eventyrsport Trustpilot Case Study Video

How Eventyrsport offers a stellar eCommerce customer experience with reviews 

Giglio logo

Giuseppe Giglio

Giglio Video Case Study

Giglio's Key Benefits from using Trustpilot reviews

Overview of the improvements gained by Giglio thanks to Trustpilot

Giglio realized that a stellar online presence can be a key to success in the eCommerce space, where it’s not as easy to build up a personal relationship with customers. 

With the goals of opening a dialogue with their customer base and better communicating with a worldwide audience, Giglio decided to partner with Trustpilot in 2017. 
 
Ever since, they’ve used the Trustpilot platform to monitor their customer satisfaction, maximize their eCommerce conversions, and grow their bottom line.



Head of Marketing Operations

### How Giglio uses Trustpilot’s features and integrations

Driven by their automatic review collection strategy, Giglio empowers their customers to communicate insights, questions, and concerns directly to the team through reviews. This provides the business with valuable customer feedback they can show and use in their marketing emails and SERP ads. 

Adding this kind of social proof to their marketing materials has also boosted their performance in key metrics.

After adding review content to their website and showcasing their Trustpilot star rating in Google Ads campaigns, Giglio saw an incredible 20% click-through rate increase in adverts displaying Trustpilot stars.

But their use of Trustpilot doesn’t stop there at the very top of the funnel — Giglio has also made the most of TrustBox widgets on their website to build trust, which is known to [boost eCommerce conversions](https://uk.business.trustpilot.com/reviews/browsers-to-buyers/15-ecommerce-tips-to-drastically-increase-your-conversion-rate).


The widget TrustBox in the shopping cart page 

The TrustBox in Giglio's shopping cart web page

Screenshot of Giglio's shopping cart web page including a few articles

Thanks to this simple integration, and according to A/B test results on their checkout page, Giglio __increased their conversion rate by 7%__ with their TrustBox.

A/B test results measuring the impact of a TrustBox on Giglio's checkout page

A/B test showing an increase of the conversion rate of more than 7%

A/B test results about the usage of the TrustBox

Another key widget in Giglio’s marketing strategy has been the [TrustBox Newsletter](https://support.trustpilot.com/hc/en-us/articles/115007375487-Add-a-TrustBox-Newsletter-to-your-email-campaigns), which Giglio implemented throughout their email communication in hopes of increasing the trustworthiness of their company communications. 

In this case, the A/B test results also show that __click-through rate increased by almost 10%__, which is especially significant considering the many kinds of emails Giglio sends to their potential customers.

Thanks to this powerful tool, Giglio showcases their star rating in email marketing campaigns and transactional emails, allowing them to benefit from social proof across channels, and at different stages of the eCommerce customer journey. 



Example of a TrustBox Newsletter in one of Giglio's emails

The widget TrustBox Newsletter in Giglio's email

Screenshot of a reminder email including the TrustBox Newsletter

On top of the steady stream of customer reviews, constant and customized support are among the Trustpilot features that Giglio appreciates the most. But of all their favorite features, the __plug and play Trustpilot API__ is definitely at the top of the list. 
 
Thanks to this option, Giglio’s Customer Relationship Management system — which is managed and constantly updated by their developers — can easily be hooked up to connect with Trustpilot’s platform in real time. 
 
This allows Giglio to stay connected with both systems on a daily basis while collecting valuable information from reviews. And perhaps most importantly, it offers the Customer Service and Social Media teams a real time window into customer sentiment. 




### Powering the family tradition of personal customer service with reviews 

That said, the power of reviews and savvy systems integrations can only go so far if those insights aren’t communicated widely to the right departments at the right time. 

Because of the way Giglio shares customer reviews across departments, and the ongoing support of Trustpilot’s Customer Success Managers, customer reviews not only helps the company grow, but also highlight which aspects of their business can be improved, and what the biggest challenges are for their customers.	

Trustpilot reviews even allow Giuseppe Giglio, the CEO of the business, to maintain the personal and family-owned feel they established back in their brick and mortar days by interacting directly with customers and replying to feedback left in reviews.   

“I inherited the culture of the family business from my family,” he says. “We are on the front line. When a client is unhappy with our service, I answer personally to understand what went wrong, to apologize, and to understand what actions we can take to set things right and correct our mistake.”

From a small shop to a publicly traded company, the story of Giglio’s family has roots that run deep in their past and traditions, but that hasn’t stopped them from future-proofing their business with the help of a trusted third-party review partner like Trustpilot. 

When mature brands move to the online space, it’s not enough to simply be present. Now it’s essential to interact with customers and demonstrate that you hear their feedback. 
 
With Giglio’s ongoing efforts to meet their customers exactly where they are, we have no doubt that they’ll continue to succeed in the eCommerce space — and be at the frontlines of whatever shopping innovation comes next. 

*Special thanks to Marta Zugliano and Stefano Cruciata for the original version of this article. 
*



How Giglio went from local retailer to international brand in the era of social proof

Auto Trader logo

auto trader online reviews trustpilot case study

### Building a great brand reputation with online reviews

“We chose to partner with Trustpilot because of the platform’s great reputation, brand awareness and recognition with customers. We knew that we wanted to partner with a platform which could really help us to build trust in the UK marketplace with our private sellers”, explains Marc.

The auto industry isn’t well-known for its great reputation, especially when it comes to buying a car. Auto Trader understands the challenges the market is facing, and leverages Trustpilot reviews to build trust with both consumers and customers. 

Since using Trustpilot, Auto Trader has also considerably increased its conversion rate. The business has also adopted a ‘voice-of-the-customer strategy’.

“The feedback is really, really valuable. That communication and that link with consumers breeds loyalty and is a great advert to all our prospective customers", says Marc.

The brand has also found the Trustpilot platform really easy to use. Gabriella explains:

“Our ‘voice of the customer’ team uses Trustpilot every day, so it’s really important that we use a platform that is easy to pull insights from. Trustpilot offers different ways to generate reports, which we do quite regularly to monitor our reviews and TrustScore, and make sure we keep getting better and better.”

Auto Trader understand that receiving a bad review isn't bad for your business or for your reputation. The business has learnt how to handle negative feedback, and how to turn bad reviews into positive stories. Taking time to answer reviews proves that your team takes all customer experiences seriously, and wants to work towards delivering great customer service and experiences. In this day and age, there’s nothing more trustworthy than a customer-centric brand. 

“If you really do focus on your reviews and the feedback that your customers are giving you, and if you work hard towards improving your service and customer experience, you really can improve your reputation", says Gabriella.

If you're looking to build trust with customers and manage your online reputation just like [Auto Trader](https://www.autotrader.co.uk/) does, request a free Trutpilot demo below.


How Auto Trader builds trust throughout the automotive market

CardsDirect logo

CardsDirect x Trustpilot case study

CardsDirect x Trustpilot Case Study

We sat down with the team to learn how CardsDirect used Trustpilot reviews to help grow not one, but three highly trusted brands, and uncover some of the trust-building secrets behind their glowing online reputation.

Today we share __five takeaways that we hope will inspire any business to start using transparency, openness, and reviews__ to attract and retain more customers.


CardsDirect Key Benefits

## 1. Your About Us page is the perfect place to share an open and transparent brand mission statement.

We live in a time where [54%](https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/) of shoppers say they [don’t trust brands](https://uk.business.trustpilot.com/reviews/build-trusted-brand/5-online-reputation-management-strategies-for-driving-brand-trust). But with three distinct trusted brands, we’ll take it from CardsDirect that trust begins with how you communicate as a business.

It might seem like a no-brainer, but the opportunity to share your brand story on your About Us page is not one to be missed. It’s prime brand-building real estate, and a perfect opportunity to kindle a relationship with your customers.

If you need inspiration, look no further than the [About Us page](https://www.cardsdirect.com/aboutus.aspx) of CardsDirect, where they come right out with their commitment to hands-on customer service and satisfaction, even in the internet age where it can be shockingly easy to hide phone numbers and effectively avoid customers.

Why is this so important? According to consumer research from KPMG, shoppers are most likely to trust a business that [makes it easy to contact people](https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf) at the company.

On top of using their About Us page to make their contact information crystal clear, CardsDirect goes a step further with transparent communication by explaining *how* they’re able to offer such good prices on their products.

Recent research from Trustpilot shows that [83% of consumers](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) find it easier to trust a company when it’s transparent about how it sources its products, so it’s a great idea to share this kind of information not only on your about page, but across your product pages as well.

Lastly, because they tend to be designed with SEO in mind, your About Us page is likely to show up in search results when new shoppers Google your brand. And with [62% of customers](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) researching a company they’re unfamiliar with, it’s a great idea to set yours up to be a source of helpful information — that also represents the values of your brand.

## 2. Decide on a review collection strategy to create a feedback loop with your customers

By now it’s well established that reviews are one of the [most effective ways to communicate](https://business.trustpilot.com/guides-reports/learn-from-customers/trustworthiness-in-advertising-what-consumers-have-to-say) your trustworthiness to potential customers. But how do you begin building up this super effective form of [social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing)? 

We recommend coming up with a [review collection strategy](https://uk.business.trustpilot.com/reviews/build-trusted-brand/a-beginners-guide-to-getting-good-customer-service-reviews), that allows you to automatically send review invitations to your customers at the perfect moment in the shopping journey.

And before you imagine crickets chirping, or worry that people only leave reviews about awful experiences — think again. [Trustpilot research](https://business.trustpilot.com/reviews/learn-from-customers/why-do-people-write-reviews-what-our-research-revealed) has revealed that shoppers write reviews for a whole range of reasons: 

- Venting frustrations about a negative experience
- Spreading the word if an experience with a brand was positive
- Wanting to be recognized or acknowledged for having certain knowledge or taste
- Feeling like part of a community and wanting to give back

But perhaps most interestingly, this study also revealed that __shoppers also leave reviews simply because they feel a need to express themselves, and reviews empower them to do so__.

The team at CardsDirect has caught onto the best way to empower their customers to leave reviews, and it’s as simple as asking them at the right time. 




CardsDirect Trustpilot Review Invitation

Rather than sending their customers an automatic review invitation once a customer has placed an order — which could certainly make sense for some businesses — CardsDirect has customized their review collection strategy to capitalize on the moment of delight for *their business*. 

Translation: they only ask customers for a review once the package has been delivered safely.


CardsDirect Trustpilot Testimonial - Leah Sanchez Brand Manager

And to close this customer experience feedback loop, the team at CardsDirect aptly sends a personal reply to each reviewer in the form of a handwritten card, often times personalizing the content of the written reply based on the review itself.  

When you put a review collection strategy in place, online reviews go from a platform for the most satisfied (or disgruntled) customers, to a proactive communication channel between businesses and customers. 

You just need to tap into it. 


## 3. Your customers’ words have power, so highlight what they’re saying about your brand across the shopping journey.

Creating a feedback loop through online reviews is a fantastic start to customer centricity and overall satisfaction, but we’ve also seen brands use online reviews to directly grow their bottom line. 

As it turns out, featuring reviews [throughout the shopping journey](https://business.trustpilot.com/reviews/how-flinders-use-reviews-to-build-trust-throughout-the-customer-journey) is a high impact way to boost conversions.

In a time where online shoppers see a staggering [4,000-10,000](https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#252ee6eb626e) advertising messages per day, why not let your [customers cut through the noise](https://business.trustpilot.com/reviews/build-trusted-brand/your-guide-to-customer-advocacy-what-is-it-and-why-is-it-important) and play a larger role in sharing your brand’s values? 


CardsDirect x Trustpilot Testimonial - Travis Helling Brand Marketing Manager

We couldn’t agree more, and there’s lots of social proof inspiration to be gleaned from how the team at CardsDirect puts their reviews to work.

They display customer reviews on their homepage:


Trustpilot reviews feature prominently on the homepage of BrookhollowCards.com, which is just one of the brands in CardsDirect’s portfolio of greeting card businesses.

Brookhollow Cards Trustpilot Reviews

On their landing pages across all brands: 

CardsDirect uses reviews across all landing pages

On their landing pages specifically for paid search:

CardsDirect Trustpilot Reviews in Paid Search Landing Pages

CardsDirect uses Trustpilot reviews in direct mail

But do online reviews really have a place to shine outside of the digital realm? 

Leah Sanchez, Brand Manager at CardsDirect thinks so. __Because reviews are so effective for marketing to new and existing customers__, she has big plans to feature their favorite Trustpilot reviews in their 2019 holiday print catalog. 

At the end of the day, all brands can benefit from adding trust signals like star ratings, TrustScore, or even the Trustpilot logo across their website, and even on their marketing materials.

In fact, we’ve even heard that [87% of consumers](https://uk.business.trustpilot.com/reviews/why-87-of-consumers-find-ads-more-trustworthy-with-trustpilot) find ads more trustworthy with the Trustpilot logo.

And on that note —


## 4. Ads are more trustworthy with a helping of social proof

There’s been a wealth of recent consumer research confirming digital marketers’ worst suspicions: [few consumers](https://business.trustpilot.com/guides-reports/build-trusted-brand/can-online-reviews-revive-consumer-trust-in-advertising) think ads are trustworthy sources of information, and they seldom take ad claims into account for purchasing decisions. 

Yet, [84% of consumers](https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html) trust online reviews as much as a personal recommendation from a friend. 

That’s exactly why the team at CardsDirect made sure to choose a review partner that could help them earn [Google Seller Ratings](https://business.trustpilot.com/reviews/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions) on their paid search ads — or in other words, add a proven trust signal to their ads to boost trustworthiness.


CardsDirect shines in paid search with Google Seller Ratings, earned with some help from their Trustpilot reviews

CardsDirect got Google Seller Ratings with Trustpilot

After carrying out some formal split testing on their paid search ads, they couldn’t help but notice that the ads featuring a [star rating](https://business.trustpilot.com/reviews/get-seen-in-search/rich-snippets-stars-for-product-reviews-can-boost-seo) had [better click-through rates](https://business.trustpilot.com/reviews/browsers-to-buyers/a-channel-by-channel-guide-to-improving-your-ctr) than the ones without.

They’ve also noticed a positive impact on landing page conversions after adding [Trustpilot widgets](https://business.trustpilot.com/features/trustboxes) to their paid search landing pages.


CardsDirect x Trustpilot Testimonial - Dean Eldridge

But adding trust signals to your online marketing and advertising doesn’t have to stop there. 

Other [sources](https://instapage.com/blog/customer-reviews-marketing) have found that ad creative featuring [user-generated content](https://business.trustpilot.com/reviews/build-trusted-brand/a-beginner-guide-to-building-brand-loyalty-with-user-generated-content) can lead to the stellar combination of four times higher click-through rates, and a 50% drop in CPC. 

We have a feeling most brands could benefit from that kind of lift in marketing performance. 


## 5. When you respond to reviews, you improve star ratings and become a better business

Like most brands, CardsDirect considers new customer acquisition and customer retention to be the main challenges to their business.

And they’ve found that collecting customer reviews has helped with that.

Sure, favorable reviews have straightforward benefits for building trust with new and existing customers, but unfavorable reviews present a unique opportunity in their own right. 

CardsDirect x Trustpilot Testimonial - Lynell Brown

Not only that, but the team at CardsDirect has noticed that __one third of customers go back and update their unfavorable reviews to be more positive__ once someone from the company reaches out about the issue.

Because of these great results, responding to customer feedback is taken seriously at CardsDirect. The team reads every single review that comes in, and if a poor review is spotted they respond ASAP and do whatever they can to make it right. 

It’s clear to the team that reviews not only help them deliver [excellent customer service](https://uk.business.trustpilot.com/reviews/learn-from-customers/3-ways-reviews-can-help-you-deliver-excellent-customer-service), but also provide a roadmap for how they can get better as a business.

So far, their reviews have provided insights into products and services that customers want that the company might not have considered. They also help the team spot trends that the company ought to look into, such as issues with shippers or printers, or even the product design itself. 

One example is when they noticed that several unfavorable reviews all mentioned that the font size of a particular product was too small. Thanks to this clear pattern in their reviews, it was easy for customer service agents to relay this feedback to the product team, who swiftly updated that product online. 

### A dedicated review strategy is essential for a trustworthy reputation. Build yours with Trustpilot.

When asked why they chose to build their online reputation with Trustpilot, the CardsDirect team says it best:

*“The Trustpilot platform has an intuitive interface, and offers easy-to-use integrations that allow us to keep our brand identity. Set up was simple, so we were able to hit the ground running collecting reviews across multiple brands.”*

And while we appreciate their kind words, we admire their __commitment to consumer trust__ even more. 

*“‘Trust’ by definition is the firm belief in the reliability, truth, or ability of someone. It’s our goal at CardsDirect to exemplify all three of these brand traits. There wouldn’t be CardsDirect without trust.”*

If you’d like to learn more about reviews, and how they help you grow brand trust and show brand trust, request a demo today. 

We’d love to help.



5 Trust-building tactics any brand can learn from CardsDirect's review strategy

SendCloud Logo

SendCloud case study

SendCloud Case Study

Doing your shopping online has never been easier, but it also presents online stores with quite a few challenges. Orders get processed, packaged, sent and, quite often, returned. All in all, the journey of a single package can make for a lot of fuss. 

Enter SendCloud, who offers online stores a helping hand by automating this entire process. From picking and packing to sending and returning, SendCloud’s software ensures everything runs that vital bit smoother, faster, and more efficiently.


SendCloud Key Benefits of using Trustpilot Updated

## Inform, innovate, impress

[SendCloud](https://www.sendcloud.com/) uses Trustpilot to get in touch with their customers. This allows them to:

1. Get informed on how they’re performing
2. Find out where they can innovate and optimize
3. Have a platform that allows them to impress their customers with social proof

As of right now, the company has collected 1,632 B2B-reviews on Trustpilot with an average TrustScore of 4.5 out of 5. SendCloud showcases their reviews, average TrustScore, as well as the Trustpilot logo on their website.


SendCloud quote social proof

### The proof is in the pudding

Just recently, SendCloud’s marketing team launched a retargeting campaign where they A/B tested Trustpilot’s effect for three weeks. One half of the audience was shown regular Facebook ads, while the other half was shown the same ads with the addition of the Trustpilot logo and star rating. 

The results speak for themselves: the Trustpilot version had __an increased conversion rate of 125%__, and the conversion cost was __30% lower than usual__.




SendCloud Quotes Conversions

Just adding the Trustpilot logo and star rating to their Facebook ad made a world of difference for SendCloud. 


SendCloud ad creative with and without social proof

SendCloud ad creative A/B test with social proof

### Feedback-driven progress is the best progress

SendCloud’s customer service department also actively reaps the benefits of reviews. Using an [integration between Trustpilot and Zendesk](https://support.trustpilot.com/hc/en-us/articles/227199548-Zendesk-Trustpilot-Integration), SendCloud’s customer service is automatically informed every time a new review comes in. 

The integration also makes it a piece of cake to reply to the review from within Zendesk. 

A [Slack-integration](https://zapier.com/apps/slack/integrations/trustpilot) then makes it easy to share the reviews with the rest of the company. Compliments, valuable feedback and points of criticism are all addressed, so internal processes are continuously improved and optimized. 

For example, if a lot of reviews focus on a specific feature and how it could be improved, SendCloud’s UX designers get informed and involved.



SendCloud quote Trustpilot is intuitive

### Growth ambitions on an international scale

SendCloud is growing rapidly, both nationally and internationally. Their mission is to help every retailer in the world optimize their shipping process. That’s why SendCloud also collects reviews from customers outside of the Netherlands, so they can win over the confidence and trust of companies in other markets. 

Using Trustpilot’s [tag function](https://support.trustpilot.com/hc/en-us/articles/203840856-Tagging-and-pre-tagging-service-reviews), reviews can be sorted and showcased based on language. So when you visit SendCloud’s German website, you’ll be presented with their overall star rating, but only German reviews.


SendCloud x Trustpilot case study quote on building trust

At the moment, SendCloud has Trustpilot reviews in English, German, Dutch and French, but it’s not going to stop there. Their ambition is to be active in eight new countries within the next two years. By now, the company has a very good grasp on what does and doesn’t work when entering a new market. 

One of the most important elements is building up trust and brand awareness — and reviews play a pivotal role in both of these things. 

Ready to increase conversions with the power of your customers? Create a free Trustpilot account to get started today.


How SendCloud achieved higher conversion and lower cost with Facebook ads

IceLolly Logo

Icelolly case study trustpilot

Icelolly statistics.PNG

- 7,700+ reviews
- 9/10 TrustScore
- Google Seller Rating increase from 0 to 4.5
- 100% review response rate
- 90% of all reviews are 4 or 5 star


### Why Trustpilot?

When we first spoke to Icelolly.com, Sharon Addy, Compliance and Customer Experience Manager, explained:
 
“We’ve got one of the widest selections of holidays out there, and we’re determined to help people find the holiday that’s special to them.” 
 
Today, it’s safe to say that Trustpilot is an even more important part of the business. Icelolly.com still wishes to carry on growing by building an even stronger review strategy and by boosting consumer trust and loyalty with customer feedback.
 
“We find that customer feedback is key to success, and we’re keen to build this to the next level. Our TrustScore means everything to the business, and it plays a vital part in helping us build consumer trust in our brand.”



### ‘We’ve seen a Google Seller Rating increase’

With thousands of reviews, Google began taking notice of Icelolly.com’s fresh content and prominence in the holiday field.

For this, they’ve seen their search engine rankings improve, often appearing on the first search engine results page alongside their Trustpilot business profile.

And it doesn’t stop there - Google Seller Ratings improved too.

“With Trustpilot we’ve been able to benchmark our performance against other travel businesses,” says Sharon.

“We’ve seen our Google Seller Rating increase to an overall score of 4.5 (out of 5) as a result of the reviews we’re collecting, which is a great achievement from our standing start.”

### Using Trustpilot internally

Icelolly.com uses the Trustpilot tool in a variety of ways: Service Reviews, Dashboard, Analytics, Get Reviews… The holiday comparison website believes leveraging Trustpilot as social proof plays a big part in the company’s success. That’s why Icelolly.com’s marketing team recently started promoting Trustpilot via email and social platforms.

“We use Trustpilot across social platforms such as WhatsApp, Facebook, and also via our influencer hub. The team have only just started promoting customer feedback through these platforms and the number of reviews has already increased dramatically.”


Icelolly reviews facebook.PNG

Since Icelolly.com started promoting reviews via email and social channels, their TrustScore increased from an initial 8.7, to a great 8.9 in just 6 weeks, and recently went up to a fantastic 9/10! 

The travel user journey can be long, so it’s important to keep consumers engaged with your business at every step of the journey. To build trust throughout the research booking processes, Icelolly.com leverages Trustpilot reviews on all its website’s key pages.


Icelolly trustpilot widget website.PNG

On top of sharing reviews through key channels, Icelolly.com works hard to maintain its great TrustScore and brand reputation by encouraging the team to respond to every review within a 24-hour period. 

“We have learnt a lot from using Trustpilot over the past couple of years. We aim to respond quickly to every review, and should a reviewer have any issues with our service, we pride ourselves on acting upon the feedback and helping our customers as much as we can.”

Icelolly.com takes on board every comment which is left, and learns from it as much as possible. 

“We made a lot of changes to Icelolly.com over the past couple of years, some of which have come from the comments received from our Trustpilot users.”

Aside from consumer-facing benefits, Trustpilot has affected staff morale positively too.

“Trustpilot has had a positive impact internally as we’re able to share the happiness our customers feel. It’s become an integral part of our business, with performance being shared and discussed at a senior level on a weekly basis.”

Icelolly.com uses Trustpilot to showcase its great reputation and learn from customer feedback, but also likes to engage with its existing and new customers to improve the overall client-company conversation, and boost customer loyalty.

### Going forward…

“The challenge Icelolly.com will face going forward is to maintain and improve its great TrustScore, and keep collecting more reviews. Reinforcing trust in Icelolly.com plays a vital part in making it a successful business, and Trustpilot is helping us achieve our long-term goal.”

“I would recommend any company who are wanting to gather customer reviews to do it through Trustpilot. The interface is easy to navigate, use, and manage, and the staff are always here for any questions you might have.”

With so much commitment to Trustpilot, Icelolly.com is securing a trusted, transparent future. Isn’t it time you joined them?


Icelolly.com takes the lead with its growing reputation

LoveBook Logo

LoveBook x Trustpilot Case Study

LoveBook x Trustpilot Case Study Video

LoveBook Key Benefits of using Trustpilot Reviews

## Building up social proof throughout the shopping journey

So, how do you convince leery customers to take a chance on a never-before-seen gift idea? You put signals of legitimacy and third-party validation right wherever they’re looking, of course. 

Chris and the team at LoveBook knew that anytime customers type “LoveBook reviews” into Google, they’re still researching their purchase. They’re not totally sure about the shopping or product experience they’ll have with the company, so they’re on the hunt for trust signals like social proof that others just like them had a positive experience with LoveBook. 

Before joining Trustpilot, LoveBook didn’t have a whole slew of reviews to help convince potential customers about their product. Now, when a customer searches online for “LoveBook reviews” they see LoveBook’s display ad with [Google Seller Rating stars](https://business.trustpilot.com/reviews/google-seller-ratings-adwords-perform-better-than-ever) first in the SERPs, followed closely by [LoveBook’s business profile page on Trustpilot](https://www.trustpilot.com/review/www.lovebookonline.com) and its [organic Review Snippet stars](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) ranking second in organic results. 

That’s a one-two punch of trust signals if we’ve ever seen one, and as Chris mentioned in the above video — this degree of social proof certainly takes the heavy lifting off of [other marketing activities](https://business.trustpilot.com/reviews/build-trusted-brand/using-trustpilot-reviews-in-your-marketing-strategy). It’s pretty well established that [more is better](https://business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews) when it comes to reviews and social proof, and LoveBook is in great shape on that front with more than 32,200 reviews at the time of publication. 

Chris and his team have realized over the years that some customers just want to look at the star ratings, and some want to look at the percentage of positive reviews. Either way, with a __TrustScore of 9.5 and 89% of their reviews clocking in at 5 stars__, they’re leading with a phenomenal reputation when potential customers go looking for them online. 


LoveBook Trustpilot Profile Page

## Perfecting new features with some help from Review Insights

When Trustpilot launched [Review Insights](https://business.trustpilot.com/reviews/learn-from-customers/introducing-trustpilots-new-machine-learning-tool-review-insights), the team at LoveBook was immediately intrigued. With so many reviews at their fingertips, they knew they were likely sitting on a [goldmine of consumer insights](https://business.trustpilot.com/reviews/learn-from-customers/what-are-consumer-insights-and-how-do-i-use-them) that could help their business grow. 

Adopting the [Review Insights](https://support.trustpilot.com/hc/en-us/articles/360012057153--Get-a-deeper-understanding-of-your-reviews-with-Review-Insights) feature allowed Chris and his team to see how they were doing as far as the UX on their website, to the quality of the books they shipped, down to personal anecdotes about how the gift was received. 

Now when the team at LoveBooks releases a new feature or capability on their website, they create a Review Insights topic segment to track sentiments about that particular aspect of the LoveBook customer experience. 

For example, when they piloted a new site feature that allows shoppers to rapidly build a custom book, they wanted to track what users thought about the updated experience. Their Review Insights segment for this new feature revealed that their sentiment score about the book-building experience increased from __67 to 89 in just two weeks__. 

That’s a __33% increase in sentiment score__, and a big vote of confidence for their new product feature. 

LoveBook now applies this strategy to all of their new product and feature releases, so they can ensure they’re delivering an ideal shopping and gift-giving experience to their customers.

## Using review content to go the extra mile for customer experience 

There’s no question that using consumer insights to fine-tune feature releases leads to big wins in business, but Chris and the team at LoveBook saw another creative opportunity to use review content to complement their well-loved products with an unforgettable customer experience. 

Because Trustpilot reviews allows the team to zero in on the emotional stories behind each review, the team at LoveBook can easily foster a one on one relationship with customers who need a little extra love in their lives. 

That’s why Chris and his team were inspired to __start an internal company initiative called Simply Love__. 

Whether it’s sending the customer a condolence card to support them in a time of need, or a thoughtful gesture like donating to a relevant charity in their name, we have no doubt that the Simply Love program means the world to LoveBook customers. 

## Become more customer-focused and your business is sure to thank you

At the end of the day, LoveBook has done an excellent job of using Trustpilot to build customer confidence at the top of the buying journey — but perhaps more importantly, they’ve also created a dialogue with their customers that allows them to turn good feedback into great products and experiences. 

If you’re ready to join LoveBook at the frontlines of customer-centricity, click the banner below to request a demo.








LoveBook reveals how review insights bring them closer to their customers

Companisto-Schriftzug

Companisto-Logo

Mit Trustpilot hat Companisto eine wichtige Investition in die Zufriedenheit seiner Kunden und in die eigene Zukunft getätigt. Lassen Sie sich davon inspirieren, wie die Investment-Plattform von Kundenbewertungen profitiert.

Seit die 2012 gegründete Plattform für Eigenkapitalbeteiligungen Companisto ihr Trustpilot-Unternehmensprofil im Oktober 2020 beansprucht hat und aktiv Bewertungen sammelt, konnte das über 120.000 Mitglieder umfassende Investoren-Netzwerk mit dem größten Business-Angel-Club in der DACH-Region seinen Bewertungsdurchschnitt von 2,5 auf beeindruckende 4,6 von 5 Sternen steigern.

Dabei überlässt Companisto nichts dem Zufall: Der Investment-Experte lädt seine Kunden zur Abgabe von Bewertungen ein, indem er u. a. [automatische Bewertungseinladungen](https://support.trustpilot.com/hc/de/articles/360016393399-Einf%C3%BChrung-in-Trustpilots-automatische-Methoden-zur-Bewertungseinladung) verschickt, die Trustpilot allen Unternehmenskunden zur Verfügung stellt, um einen stetigen Strom aktuellen Feedbacks zu gewährleisten.

Companisto bleibt kontinuierlich am Ball und nutzt Trustpilot-Bewertungseinladungen, um Kundenfeedback einzuholen.

Bewertungen dank automatischer Trustpilot-Einladungen von Companisto

Schaubild zur Anzahl der Bewertungen dank automatischer Trustpilot-Einladungen von Companisto

## Kundenfeedback als Quelle für die Prozessoptimierung
Auf die Frage, warum ihm das Feedback seiner Kunden, die das Unternehmen liebevoll als „Companisten“ bezeichnet, so wichtig ist, hat Companisto eine klare Antwort:

Zitat von Sarah Buge, Team Lead Customer Success Management bei Companisto

Sarah Buge, Team Lead Customer Success Management bei Companisto

Team Lead Customer Success Management bei Companisto

Gemäß dieser Überzeugung legt Companisto großen Wert darauf, alle eingehenden Bewertungen gründlich zu lesen und zu analysieren. Wann immer sich aus einer Bewertung Potenziale für die Verbesserung der unternehmenseigenen Prozesse ergeben, wird ihnen nachgegangen und ihre Umsetzbarkeit geprüft. „So ist es uns bereits mehrfach gelungen, Verbesserungen im Ablauf für unsere Investorinnen und Investoren zu schaffen und die Zufriedenheit unserer Companisten zu steigern“, führt Sarah Buge weiter aus. 

Und die Zahlen zeigen eindeutig, dass Companisto mit dieser Strategie Erfolg hat: 94 % seiner Bewerter bewerten das Unternehmen mit „gut“ oder sogar mit „hervorragend“.

Die kontinuierliche Optimierung der unternehmenseigenen Prozesse zahlt sich aus: Companisto-Investoren sind mehrheitlich sehr zufrieden mit den Leistungen der Investment-Plattform.

Sterneverteilung der Bewertungen zu Companisto

Balkendiagramm zur Sterneverteilung der Bewertungen zu Companisto

## Smarte Integrationen für die zielgerichtete Bewertungsanalyse
Während die Sichtung, Auswertung und Beantwortung der eingehenden Bewertungen explizit in die Hände des Investor-Relations-Teams gelegt wurde, leitet Companisto sein Kundenfeedback zur anschließenden Weiterverarbeitung zum einen an die passenden Abteilungen weiter – neben der Marketingabteilung von Companisto profitieren auch die Investment-, Portfolio- und IT-Development-Teams von den wertvollen Erkenntnissen aus Kundenbewertungen. Zum anderen werden die Stimmen seiner Kunden auch allen anderen Companisto-Mitarbeitern zugänglich gemacht, denn wie Sarah Buge betont: „Trustpilot-Bewertungen sind eine großartige Motivation, das Produkt und den Service durch Feedback jeden Tag immer weiter zu verbessern.“ 

Für alle genannten Zwecke nutzt Companisto mit [Trustpilots Slack- und Zendesk-Integrationen](https://support.trustpilot.com/hc/de/articles/360017525500-Einf%C3%BChrung-in-Trustpilots-Kundensupport-Integrationen) gleich beide praktischen Kundensupport-Integrationen, die es Unternehmen ermöglichen, all ihre Bewertungen direkt in Slack oder Zendesk zu empfangen, zu sortieren, zu kommunizieren und von dort aus zu beantworten, ohne dass sie sich bei Trustpilot einloggen oder ihre Abläufe ändern müssen.

## Individuelle Lösung von Kundenanliegen zur Steigerung der Vertrauenswürdigkeit
Auch bei der Interaktion mit Bewertern schöpft Companisto die Bandbreite nützlicher Trustpilot-Tools voll aus. Weil es Wert auf den engen Kontakt zu seinen Kunden legt, scheut das Unternehmen gerade bei negativem Feedback nicht davor zurück, das persönliche Gespräch zu suchen, um kritischen Anmerkungen auf den Grund zu gehen. Mithilfe des [„Bewerter ermitteln“-Tools](https://support.trustpilot.com/hc/de/articles/115012251668) versucht Companisto deshalb stets, zunächst nähere Informationen bei unzufriedenen Bewertern einzuholen, um Investorenanliegen möglichst spezifisch zu bearbeiten und Probleme gezielt zu lösen. 

Erst dann beantwortet Companisto 1- oder 2-Sterne-Bewertungen auch öffentlich in seinem Trustpilot-Profil und kann auf diese Weise mit besonders individuellen Antworten glänzen, die interessierten Verbrauchern signalisieren, dass man sich dafür einsetzt, das Vertrauen enttäuschter Investoren zurückzugewinnen: „Durch das Beantworten von Bewertungen zeigen wir Bewertern, dass ihr Feedback Gehör findet, und Investorinnen und Investoren, dass wir offen sind für Verbesserungen, dass wir agil auf Herausforderungen reagieren und neue Lösungswege schaffen“, erläutert Sarah Buge.

Beispielhafter Umgang mit negativem Feedback: Statt anonymer Standardantworten setzt Companisto auf die individuelle Investorenansprache.

Antwort von Companisto auf eine Kundenbewertung

## Mit Trustpilot-Marketingmaterialien den guten Ruf spielend leicht nach außen tragen
Der richtige Umgang mit kritischem Feedback ist elementar. Zu einer gelungenen Außendarstellung gehört jedoch auch die wirksame Präsentation positiver Bewertungen. Auch in dieser Hinsicht macht Companisto gerne von den vielfältigen Angeboten Gebrauch, die Trustpilot Unternehmen zur Verfügung stellt, und bringt seinen Social Proof, gepaart mit dem vertrauenswürdigen Trustpilot-Branding, wirksam auf seiner Website und in den sozialen Medien zur Geltung.

Gekonnt macht das Unternehmen zufriedene Kunden zu Markenbotschaftern und stellt als gehaltvollen Blickfang direkt auf seiner Startseite ein Carousel-Widget mit 15 aussagekräftigen Bewertungen zur Schau:

Mit dem Website-Widget „Carousel“ rückt Companisto sprechende Investorenzitate ins Rampenlicht.

Sterne und Bewertungszitate in einem Trustpilot-Widget auf der Startseite von Companisto

Es lässt seine wohlverdienten Sterne auf seiner Registrierungsseite funkeln, um Investoren bei diesem wichtigen Schritt ein deutliches Vertrauenssignal zu senden:

Mithilfe von Trustpilot-Sternen signalisiert Companisto zukünftigen Companisten an entscheidenden Stationen ihrer Customer-Journey, dass sie hier vertrauensvoll investieren können.

Score und Sterne in einem Trustpilot-Widget auf der Website von Companisto

Und es stärkt mit seiner eigens entwickelten Rubrik „Was Companisten über Companisto denken“ das Vertrauen interessierter Investoren auf Instagram, Facebook, Twitter und LinkedIn:

Wo Trustpilot draufsteht, ist Vertrauenswürdigkeit garantiert: Companisto wirbt mit überzeugendem Social Proof in den sozialen Medien.

Twitter-Post von Companisto mit Kundenbewertungen

## Das Trustpilot-Unternehmensprofil als attraktives zweites Aushängeschild neben dem eigenen Webauftritt
Um im Vergleich mit Mitbewerbern zu punkten, investiert Companisto allerdings nicht nur Zeit in seinen eigenen Webauftritt und seine sozialen Kanäle. 
In dem Wissen, dass Trustpilot-Unternehmensprofile in der Online-Suche nach Unternehmens- und Markennamen oftmals sehr hohe Platzierungen erzielen, legt der Finanzdienstleister zudem auch großen Wert auf ein möglichst ansprechendes [Unternehmensprofil](https://de.trustpilot.com/review/www.companisto.com) mit einer detaillierten Unternehmenspräsentation und einer Promotion-Box, die die dort versammelten unabhängigen Bewertungen ideal ergänzen – eine wichtige Maßnahme, um interessierten Verbrauchern auf einen Blick alle nötigen Informationen bereitzustellen, seine Online-Reputation weiter zu stärken und sich überall im Netz als vertrauenswürdige Marke zu präsentieren. Um die Transparenz zu wahren, ist dabei immer klar gekennzeichnet, welche Informationen auf der Profilseite von dem Unternehmen selbst stammen.

Companisto pflegt seine Online-Reputation an allen Berührungspunkten: Es nutzt sein Trustpilot-Unternehmensprofil nicht nur zur Präsentation seiner Bewertungen, sondern auch als ergänzendes informatives Aushängeschild zusätzlich zu seiner eigenen Website.

Promotion-Box auf dem Trustpilot-Unternehmensprofil von Companisto

## Mit Trustpilot-Bewertungen zu mehr Servicequalität
Neben einem gewinnenden Markenauftritt investiert Companisto zudem viel Zeit und Mühe in die Optimierung seines Kundenservice. Zu diesem Zweck plant das Unternehmen, in Zukunft noch verstärkt Bewertungen zu seinem Kundensupport zu sammeln, um auf diese Weise nützliche Erkenntnisse zu gewinnen, seine Servicequalität und damit auch die Kundenzufriedenheit weiter zu steigern. 
Auch dafür hält Trustpilot eine raffinierte Lösung bereit: Der automatische Feedback-Service (AFS) von Trustpilot bietet Unternehmen die Möglichkeit, durch das Schließen eines Tickets in Zendesk – was immer dann erfolgt, wenn ein Kundenanliegen geklärt wurde – den Versand einer automatischen Bewertungseinladung auszulösen. Eine bequeme und effiziente Möglichkeit, um Kundenfeedback zu Serviceerfahrungen einzuholen, von der sich auch Companisto viel verspricht.

Minimaler Aufwand, große Wirkung: Companisto nutzt alle Möglichkeiten, um auch seinen Kundenservice mittels Kundenfeedback weiter zu verbessern.

Bewertungseinladung von Companisto

## Trustpilot-Bewertungen als entscheidendes Investment in die eigene Zukunft
„Jeder kann Investor sein und Zukunft mitgestalten!“ Wie die intensive Nutzung und der souveräne Umgang mit seinen Bewertungen zeigt, hat sich Companisto diesen Aufruf, mit dem die Investment-Plattform prominent auf ihrer Startseite wirbt, ganz offensichtlich auch selbst zu Herzen genommen. Denn wie das Unternehmen aus eigener Erfahrung weiß, ist Stillstand keine Option, wenn Unternehmen auf Dauer konkurrenzfähig bleiben wollen: „Mit Companisto haben wir es geschafft, den vormals komplexen und trägen Prozess der Eigenkapitalinvestition in Start-ups vollkommen digital, einfach und schnell aufzusetzen“, beschreibt Sarah Buge das erfolgreiche Konzept von Companisto, das erstaunliche Parallelen zum Grundgedanken hinter Trustpilot aufweist – auch das Bewertungsportal hat ein bewährtes, aber in die Jahre gekommenes Konstrukt, die vertrauenswürdige Mundpropaganda, in die digitale Welt überführt und Vertrauenswürdigkeit in ein zeitgemäßes Gewand gehüllt, indem es als neutrale Basis für den Austausch zwischen Bewertern, Interessenten und Unternehmen fungiert und damit einen erfrischenden Gegenpol zu den vollmundigen Werbeversprechen bildet, denen [84 %](https://de.business.trustpilot.com/reviews/build-trusted-brand/was-ist-social-proof-und-warum-ist-er-fuer-das-marketing-so-wichtig) der Verbraucher aktuellen Umfragen zufolge nicht länger vertrauen.

Als aktives Mitglied der Trustpilot-Community, das die Stimme seiner Investoren in den Mittelpunkt seiner internen und externen Kommunikation stellt, hat Companisto entsprechend eine wichtige Investition in seine eigene Zukunft getätigt und dafür gesorgt, dass seine Sterne so günstig wie möglich stehen. 

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Wenn Sie mehr darüber erfahren möchten, wie auch Ihr Unternehmen seine Zukunft proaktiv gestalten und mit Trustpilot auf Erfolgskurs bringen kann, dann fordern Sie einfach eine kostenfreie Beratung an.

Jetzt unverbindliche Trustpilot-Beratung anfordern

So nutzt die Investment-Plattform für Eigenkapitalbeteiligungen Companisto Bewertungen als Investition in die Kundenzufriedenheit

Greator-Schriftzug

Greator-Logo

Mit Trustpilot hat sich Greator einen soliden Partner an seine Seite geholt, um mithilfe von Kundenfeedback seine Vertrauenswürdigkeit unter Beweis zu stellen.

## Kundenfeedback als Maßstab für Qualität
Die Entscheidung zu Trustpilot zu kommen, fiel ihnen leicht, berichtet Jens Echterling, Chief Product Officer bei Greator. Denn der Coaching-Anbieter setzt auf Qualität, und die Antwort auf die Frage, was Qualität konkret bedeutet, ist bereits in einem von insgesamt [sechs Grundwerten, die das Fundament seiner Unternehmenskultur bilden](https://greator.com/unsere-story/unser-team-kultur/), verewigt: „Community Success“, der gemeinschaftliche Erfolg, steht für Greator im Zentrum seiner Arbeit, weshalb es bei Verbesserungen seines Angebots und der künftigen Ausrichtung seines Unternehmens stets die Stimme des Kunden berücksichtigt. Indem es mit Trustpilot Bewertungen sammelt, signalisiert es, dass Lob und Kritik gleichermaßen wertgeschätzt und ernstgenommen werden. Die Nutzung von Trustpilot war daher ein logischer Schritt: 


Zitat von Jens Echterling, CPO bei Greator

Jens Echterling, CPO bei Greator

Chief Product Officer bei Greator

## Mit Bewertungseinladungen und Tags schnell zu messbaren Erfolgen
Um möglichst schnell die ersten Bewertungen zu sammeln und einen Eindruck von der Zufriedenheit seiner Kunden zu gewinnen, nutzte Greator bei der Implementierung von Trustpilot parallel beide verfügbaren Optionen für das Sammeln von Bewertungen: Neben dem Versand automatischer Bewertungseinladungen per E-Mail an Neukunden lud das Unternehmen zusätzlich auch seine bestehenden Kunden, die seine Dienste bereits in der Vergangenheit in Anspruch genommen hatten, zur Abgabe von Servicebewertungen ein und konnte sich mit dieser Strategie innerhalb kürzester Zeit über eine rasch steigende Zahl von Bewertungen freuen.


Greator nutzt automatische und manuelle Bewertungseinladungen, um die Meinung seiner Kunden möglichst umfassend abzubilden.

Manuelle und automatische Bewertungseinladungen von Greator

Dabei war und ist es Greator wichtig, nicht nur die allgemeine Kundenzufriedenheit mit seinem gesamten Portfolio im Blick zu behalten, sondern auch die individuelle Performance seiner einzelnen Angebote zu messen. Das vielseitige Spektrum umfasst u. a. Online-Programme für die persönliche Weiterentwicklung und die Ausbildung zum Greator Coach sowie Live-Events wie der Live Coaching Day und das jährliche Greator Festival. Ein weiteres Argument, das für die Nutzung von Trustpilot sprach, ist daher die mühelose Analyse von Bewertungen verschiedener Produkte, indem Kundenfeedback mithilfe von Tags in verwertbare Erkenntnisse aufgeschlüsselt werden kann.


Zitat von Jens Echterling

## Kunden als Markenbotschafter – Social Proof als vertrauensbildendes Element bei der Neukundenakquise
Wer Großes erreichen will, darf nicht klein denken. Befeuert von dieser Überzeugung nutzt Greator sein Kundenfeedback jedoch nicht nur zu Analysezwecken, sondern macht seine Kunden darüber hinaus auch zu Markenbotschaftern, indem es aussagekräftige Bewertungen mithilfe von Widgets prominent auf einer [eigens dafür eingerichteten Seite mit Erfolgsgeschichten](https://greator.com/kundenfeedback/) zur Geltung bringt. Darüber hinaus präsentiert das Unternehmen seine Gesamtbewertung und die Zahl seiner Bewertungen im Footer sämtlicher Seiten seiner Website, und auch in seinem wöchentlichen Newsletter und in Marketing-E-Mails kommen regelmäßig TrustBoxes zum Einsatz.

Denn der Coaching-Experte weiß, dass Mundpropaganda und die Meinungen Gleichgesinnter eine wesentlich größere Überzeugungskraft entfalten als alle noch so ausgefeilten Marketingbotschaften. So kann die Präsentation von Kundenfeedback enorm dazu beitragen, unentschlossene Seitenbesucher von der Vertrauenswürdigkeit eines Unternehmens zu überzeugen und zur Nutzung seines Angebots zu veranlassen – eine Tatsache, die besonders Akteure in sensiblen Geschäftsfeldern wie dem Life Coaching nicht unterschätzen, sondern zu ihren Gunsten nutzen sollten. 
Greator tut das, indem es potenziellen Neukunden, die womöglich zögern, sich auf ein Coaching einzulassen, durch aussagekräftigen Social Proof demonstriert, dass die überwiegende Mehrheit seiner Kunden von diesem großen Schritt immens profitiert hat: „Das Vertrauen unserer Kunden in uns soll nicht rein von unserer Überzeugung getragen werden. Vielmehr soll es durch selbst durchlebte transformierende Erfahrungen bestehender Kunden bestätigt werden“, unterstreicht Jens Echterling.


Geballter Social Proof auf einer eigens eingerichteten Seite: Greator demonstriert potenziellen Kunden, dass sie seinen Coaching-Angeboten vertrauen können.

Screenshot der Erfolgsgeschichten-Seite auf der Website von Greator im September 2021

Erfolgsgeschichten-Seite auf der Website von Greator

## Mit einem Trustpilot-Profil von der Vertrauenswürdigkeit eines etablierten Bewertungsportals profitieren
Doch das ist noch nicht alles: Kunden, denen der auf der Website präsentierte Social Proof noch nicht genügt und die klare, messbare Fakten zu schätzen wissen, gibt Greator durch die Verlinkung zu seinem [Trustpilot-Unternehmensprofil](https://de.trustpilot.com/review/greator.com) die Möglichkeit, sich von aussagekräftigen Zahlen überzeugen zu lassen, die belegen, dass 85 % der Greator-Nutzer seine Coachings als „hervorragend“ oder „gut“ bewerten. 


Klare Fakten für Verbraucher: Mit seinem Trustpilot-Unternehmensprofil signalisiert Greator größtmögliche Transparenz und schafft Vertrauen.

Sterneverteilung nach Bewertungsquelle auf dem Trustpilot-Unternehmensprofil von Greator

Zudem liefert das Profil allen Verbrauchern, die sich für Greator interessieren, einen detaillierten Überblick darüber, wie das Unternehmen Trustpilot in den letzten 12 Monaten genutzt hat, woher die Bewertungen des Unternehmens kommen, wie sich seine Sternebewertungen je nach Quelle unterscheiden, wie viele Bewertungen es gemeldet hat und ob diese gemeldeten Bewertungen tatsächlich gegen die Trustpilot-Richtlinien verstoßen haben. 

## Kommunikation ist keine Einbahnstraße – Beziehungsarbeit als fester Bestandteil der Unternehmensstrategie
Wer sich um Transparenz bemüht und offen zur Abgabe von Bewertungen einlädt, muss natürlich auch mit unvorteilhafter Kritik rechnen. Doch selbst an negativen Bewertungen können Unternehmen wachsen, wenn sie ihre Komfortzone verlassen und sich nicht scheuen, den Dialog mit unzufriedenen Kunden zu suchen. Aus diesem Grund kümmert sich bei Greator ein eigens gegründetes Customer Happiness Team um sämtliche Kundenanfragen und behält neu eingehende Bewertungen stets im Blick, um schnell auf eingehendes Feedback reagieren zu können und vertrauensvolle Kundenbeziehungen aufzubauen. Auf diese Weise kann der Coaching-Experte damit glänzen, dass er [97 % seiner bis dato eingegangenen 1- und 2-Sterne-Bewertungen üblicherweise innerhalb von zwei Wochen oder schneller beantwortet](https://de.trustpilot.com/review/greator.com?utm_medium=trustbox&utm_source=Grid). Denn Kommunikation ist keine Einbahnstraße, wie Jens Echterling betont: „Jedes Feedback hilft uns dabei, unsere Produkte stetig zu verbessern. Gerade kritisches Feedback ist uns enorm wichtig, um mögliche Mängel aufzudecken. Dort suchen wir meist direkt im Anschluss das Gespräch mit den Kunden, um Probleme oder Missverständnisse zu klären.“

## Mit Trustpilot nach den Sternen greifen – auf dem Weg zur weltweit führenden Coaching-Plattform 
Und was hat sich Greator für die Zukunft vorgenommen? Nichts Geringeres, als nach den Sternen zu greifen: Um möglichst viele Menschen auf ihrem Weg zu begleiten und sie, so das erklärte Ziel des Unternehmens, „in ihr volles Potenzial zu bringen“, möchte Greator dasselbe für sich selbst erreichen und die weltweit führende Coaching-Plattform werden – in der festen Überzeugung, dass es diesen Plan auch verwirklichen wird. Mit seiner Entscheidung für Trustpilot, dem universellen Symbol für Vertrauenswürdigkeit und dem weltweit führenden Bewertungsportal, hat sich Greator einen soliden Partner an seine Seite geholt und einen weiteren wichtigen Schritt in diese Richtung getan. 

Wenn Sie mehr darüber erfahren möchten, wie auch Ihr Unternehmen seine Vertrauenswürdigkeit mit Trustpilot unter Beweis stellen und positive Ergebnisse erzielen kann, dann fordern Sie einfach eine kostenfreie Beratung an.


So nutzt die Coaching-Plattform Greator ihre Bewertungen, um ihr volles Potenzial zu entfalten

Entdecken Sie, wie Trustpilot-Kunden unser Bewertungsportal nutzen, um ihre Reputation zu stärken und ihr Unternehmen voranzubringen – von Conversion-Steigerungen bis zur Optimierung des Kundenerlebnisses und mehr.

Kundenbeispiele

Über 714.000 Unternehmen und Marken nutzen Trustpilot – lassen Sie sich inspirieren

So nutzt die Investment-Plattform für Eigenkapitalbeteiligungen Companisto Bewertungen als Investition in die Kundenzufriedenheit